The aim of the initiative is to define accompanying paths to enable managers to better handle the changes regarding business models, focused on the axis of digitalisation and sustainability, and to identify virtuous models applicable in small and medium-sized enterprises to achieve a goal of sustainable innovation. To this purpose, the project is articulated on different fronts and involves three reference territories: Verona, Venice and Rovigo; in which the first research activities will be carried out, including the analysis of big data and megatrends and in-depth studies obtained through focus groups and the usage of chatbot technology on the intersection of the themes digital and sustainability, the latter understood in its various forms: social, environmental and economic. The project will conclude with the definition of a tool kit and an innovation road map available to companies and all interested stakeholders.
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